Linlee Adonis

Cape Town · South Africa · Open to relocation

Linlee
Adonis

Senior Retail & Operations Leader

Fifteen years building and leading retail operations at flagship scale — from dual Truworths branches to H&M's top-ranked department. A commercially sharp, people-first leader who turns floor data into growth and teams into high performers.

R48M
Store portfolio
119%
Target achieved
15+
Years leading
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Career highlights

My Career
in Numbers

R48M
H&M Flagship Department
Full P&L ownership of one of Cape Town's highest-volume H&M departments, overseeing 52 direct and indirect staff.
R18M
Dual Truworths Branches
Managed combined turnover across V&A Waterfront and Canal Walk — two of South Africa's most premium retail destinations.
119%
Target Overachievement
Delivered 119% of sales against turnover targets post-department downsizing at H&M — through strategic floor repositioning and team focus.
R4.6M
Store Rebuild Delivered
Full project ownership of a R4.6M rebuild — contractor coordination, logistics, cost controls, and compliance sign-off. On time. On budget.
#1
Top Department Manager 2024
Recognised across H&M cluster stores in 2024 for outstanding leadership, commercial performance, and team development.
10+
Managers Developed
A consistent track record of mentoring junior managers and team members into promoted roles across TFG and H&M.

Professional experience

A career built on
ownership and scale

2023 – Present
H&M
Cape Town, SA
Senior Department Manager
  • Oversee a R48M flagship department, managing 13 direct and 39 indirect reports across sales, visual, security, and facilities.
  • Delivered 119% of sales targets post-downsizing by restructuring floor layout and intensifying customer engagement strategy.
  • Led a R4.6M full-store rebuild — contractor scheduling, logistics, cost controls, and compliance, completed on time and within budget.
  • Recognised as Top Department Manager 2024 across all cluster stores for leadership and commercial performance.
  • Built a structured mentorship programme developing junior managers who progressed to internal promotions.
P&L Ownership Team of 52 Project Management
Aug 2022 – 2023
Independent
Cape Town, SA
Retail Consultant & Business Development
  • Provided retail operations advisory and business development consulting to commercial ventures.
  • Pursued entrepreneurial interests in retail and e-commerce — procurement, supplier negotiation, and go-to-market strategy.
Consulting Entrepreneurship
Dec 2021 – Aug 2022
Geri / La Martina
Cape Town, SA
Sales Coordinator
  • Executed cross-departmental sales initiatives and promotional strategies for two premium fashion brands.
  • Managed order processing, inventory control, supplier coordination, and B2B client relations.
  • Supported seasonal event planning and marketing campaigns; trained junior staff in product knowledge.
Premium Brands B2B Relations
May 2017 – Oct 2020
TFG @Home
Tokai, Cape Town
Senior Branch Manager
  • Full operational accountability for a flagship @Home branch — P&L, staffing, inventory, visual standards, and customer experience.
  • Led hiring, onboarding, scheduling, and performance management for a diverse team across sales and operations.
  • Coordinated with suppliers, logistics partners, and merchandising teams to ensure stock availability and floor readiness.
Flagship Operations Full P&L
May 2013 – Apr 2017
TFG @Home
Various, Western Cape
Senior Homeware Manager
  • Directed multi-site homeware teams across several Western Cape branches, overseeing operations, revamps, and major launch events.
  • Improved CRM adoption and customer retention through structured staff upskilling and service standard programmes.
Multi-site Category Management
Mar 2010 – Apr 2013
Truworths / Uzzi
V&A Waterfront & Canal Walk
Branch Manager
  • Managed two of Cape Town's highest-footfall retail destinations, generating a combined ~R18M in annual turnover.
  • Drove consistent sales target achievement through team alignment, floor discipline, and customer experience excellence.
  • Full operational accountability across staffing, loss prevention, stock control, and compliance at both sites.
Dual Branch R18M Turnover

Core competencies

What I bring
to every role

◈
Multi-Site Operations Management
◈
Sales Strategy & Revenue Growth
◈
P&L Ownership & Budget Control
◈
Visual Merchandising & Brand Standards
◈
Team Leadership & Talent Development
◈
Project Management (Capex / Revamps)
◈
Inventory Optimisation & Stock Control
◈
Customer Experience Design
◈
Retail Analytics & Performance Metrics
◈
Supplier & Stakeholder Management
◈
Workforce Planning & Scheduling
◈
Training & Capability Building

Let's connect

Open to the
right opportunity

Based in Cape Town, available for senior retail and operations roles nationally and internationally. Valid passport. Ready to lead at scale.

✦ Open to international relocation

Phone +27 68 331 2667
Email linlee.launch@gmail.com
LinkedIn linlee-adonis-07574b20a
Location Cape Town, South Africa